Get Full Market Value for Your Home

It is critical that you set your home's price correctly. Most buyer activity occurs during the first 4 to 8 weeks that a home is on the market. The last thing you want is for your overpriced home to grow stale on the market. You may have to sell it for even less than if you would have priced it correctly in the first place.

agents compete for the right to help you sell your property. Many of them will over promise and under deliver. They will promise you whatever price you want to hear so they can get the listing and then they will convince you later once you are under contract that it is too high when no one has seen the property. Many homes will finally sell for less than what the seller is lead to believe.

Another factor regarding your homes sale is the amount of exposure it gets. Executing an effective marketing plan will put the house in front of as many people as are needed to get it sold quickly and for the highest possible price. The proper plan will help you avoid committing to a lowball offer.

Your agent will be key in helping your determine the right price and the right marketing strategy. He/she will set realistic expectations and work with you to achieve your goals.

Choosing an Agent

Interview your agents before you hire them on. Ask them about past sales, their marketing plan, and their background. Use an agent that comes highly referred if possible.

Is Your Home Priced Correctly?

The market will determine how much your house will sell for. Your emotion and what you think your home is worth don't necessarily equate to the selling price. What is your agent doing to show you the evidence of what the home is worth? Work with your agent to set a realistic price. They should remain objective as they compare homes in the area to yours. They will understand the current market for the area and help you adjust the terms based on whether it is a buyer's or seller's market.

Is Their Marketing Plan Effective?

Review your agent's plan and make sure it is well executed. They should have an aggressive program to expose the home to as many qualified people as possible. Where does the marketing money go? How is it used to produce potential purchasers?

Is Your Agent Accountable to You?

What happens if your agent can't get the job done. Do they have a way for you to "fire" them if they can't get the job done? Be sure your agent communicates with you regularly so you know how the home sale is going. They should provide feedback to you and remain accountable.


NOTE: Information on this site is not guaranteed to be accurate. Some content is compiled from 3rd party sources. If you are aware of incorrect or outdated information, feel free to contact us.